Mediadelivers.com

Press Releases present a cost effective and powerful way to raise the profile of your company. In many cases far more effectively than advertising and paid for publicity. Therefore it is essential to have a strategy in place to raise your company profile, increase the awareness and generally communicate to relevant press and media the message you wish to deliver.

The key elements in preparing a press campaign:

1 - Ensure you have an interesting, relevant and distinctive story. Journalists will focus on the points they consider to be of most interest/relevance

2 - Maximise the chances of your story being published by including a unique or creative element to your story

3 - Highlight the key reasons your company is making an announcement, combine it with distinctive aspects of your company to create a compelling news story

4 - Make sure your Press Release has a strong headline followed up by an equally strong first sentence

5 - Mention your company and key people frequently

6 - Only make a small number of highly focused key points. If you have a number of stories then create a series of Press Releases rather than one long diversified release. A series of Press Releases multiplies you chances of coverage

7 - Include a powerful quote from your CEO/President

8 - Always include images of people mentioned in the Press Release plus images of your products, facilities and management team.

9 - Be aware of preparation times and deadlines. Many monthly titles will close a fortnight before publication. Weekly titles will close towards the latte stages of the week before publication. Don’t hold a Press Event late on a Friday afternoon (it will be difficult to get journalists to attend) and expect to see it in print the following day
 
10 - Contact journalists, editors, publishers to see if they have your Press Release, ask if it is interesting, seek out opportunities for interviews and future articles. Establish a good long term relationship with journalists and editors